Alyson Hyder

Alyson Hyder is a highly experienced marketing professional with a strong background in digital media and business development. Alyson currently holds the position of Director, Partnerships & Alliances - Agencies at Invoca, a role they took on in August 2022. Prior to their current role, Alyson worked for Wheelhouse Enterprises from January 2020 to December 2021 as the Director of Sales & Business Development. Alyson was responsible for prospecting, qualifying, negotiating, winning, and upselling ABM clients across various industries.

Before joining Wheelhouse Enterprises, Alyson served as a self-employed Digital Marketing Consultant from September 2014 to December 2020. Alyson'sresponsibilities included providing strategic guidance and support to clients in the digital marketing domain. From August 2011 to August 2014, Alyson worked as the Vice President of Ventures Partnerships at Publicis Groupe's VivaKi Division, where they led the reboot of the VivaKi Ventures practice.

Prior to their time at Publicis Groupe, Alyson held the position of Vice President of Digital Media & Marketing at SapientRazorfish from August 2008 to September 2011. During their tenure, they oversaw a global media discipline for a range of Fortune 500 companies and managed a team of 100 digital media professionals.

Alyson also worked at Avenue A Razorfish as the Director of Media and Marketing from August 2006 to August 2008. During their time there, they launched and grew the agency's media practice in San Francisco, achieving profitability and surpassing revenue targets.

Earlier in their career, Alyson worked at aQuantive (DRIVE Performance Media) from August 2003 to August 2006, where they held multiple roles, including Director of Media Strategy & Partner Development and Manager of Partner Development. Alyson was responsible for generating inventory savings and developing strategic partnerships to secure exclusive preferred partnerships for undersold inventory.

Alyson began their career at Avenue A in November 1999, where they held various roles as a Media Buyer, Media Planner, and Senior Media Planner until August 2003.

Throughout their career, Alyson has demonstrated expertise in partnerships and alliances, business development, digital media strategy, and marketing.

Alyson Hyder attended Washington State University from 1994 to 1998, where they studied Communications & Spanish. Alyson did not specify if they obtained a degree.