Lacey Bowers

Director, Account Based Marketing at Invoca

Lacey Bowers has a diverse work experience spanning over 12 years. Starting in 2010, they began their career as a Marketing and Public Relations Intern at Sunday Entertainment. Lacey then moved on to Momentum Property Group, Inc as a Marketing Assistant, where they handled daily office tasks and maintained the company's website and social media platforms. In 2011, they joined Brian Reyes, LLC as a Sales and Marketing Intern for a brief period.

Lacey's experience in the tech industry began in 2011 at Benefitfocus, where they started as an Inside Sales Intern. Lacey later took on roles as a Marketing Representative (SDR Role), Tradeshow Coordinator, and Field Marketing & Tradeshow Manager. Lacey'stenure at Benefitfocus lasted until 2018.

After that, Lacey joined Convene in 2018 as a Field Marketing Manager and was subsequently promoted to Senior Manager of Regional Marketing. Lacey left Convene in 2020 to join Redgate Software as a Field Marketing Manager (ABM) and later became the Campaign and Account Based Marketing (ABM) Manager.

Most recently, in 2022, Lacey joined Invoca as the Senior Account Based Marketing (ABM) Manager and is currently serving as the Director of Account Based Marketing.

Lacey Bowers completed a Bachelor of Science and Business Administration degree with a major in Marketing at the College of Charleston from 2008 to 2011. Prior to that, they attended Belmont University from 2007 to 2008 and pursued a Bachelor in Business Administration degree with a focus on Entertainment and Music Business. In addition to their formal education, Lacey has obtained multiple certifications in various aspects of marketing, including Marketing on Facebook, Social Media Marketing Foundations, Content Marketing Foundations, Google Ads (AdWords) Essential Training, Google Analytics Essential Training, Online Marketing Foundations, SEO Foundations, and an Event Marketing Certification from Eventbrite.

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