Rachel Friedman

Rachel Friedman is a seasoned professional in strategic account management, currently serving as Strategic Account Director at Invoca since July 2024, following a similar role at TechnologyAdvice. Prior experience includes leading strategic accounts at Vimeo and holding senior positions at ON24, where expertise in webinar technology and demand generation for enterprise clients was demonstrated. Rachel's sales acumen is highlighted by impactful roles at HowAboutWe.com, GreenPoint Global, Gracious Eloise, and Tutor.com, where significant revenue growth was achieved and key partnerships developed. Educational credentials include a Bachelor of Arts from Simmons University and a Master of Arts in Applied Linguistics from UMass Boston.