Shannon von Hassel

Shannon von Hassel currently serves as the Group Director of Client Advice and Management at IPG Mediabrands, focusing on Liberty Mutual and previously managing high-profile clients such as KPMG and Qatar Airways. Prior experience includes a significant tenure at Initiative, where responsibilities spanned from leading the accountability group to building Point of Care expertise, enhancing client services and relationships. Shannon's career began with roles at DRAFTFCB INTERACTIVE and FCB Global, managing media strategies for diverse clients including Beiersdorf and Gevalia. The educational background includes a Bachelor's Degree in Advertising from Syracuse University.