Kristen Saelens

Kristen Saelens is a highly experienced media and planning professional currently serving as Vice President of Planning at iProspect since January 2022, overseeing client and media initiatives for accounts exceeding $100 million. Prior to this role, Kristen held the position of Group Director of Client Services, leading planning efforts for Polestar and earning recognition as an EDO award winner for the brand's Superbowl ad. Previous experience includes Director of Media Planning at Mindshare, where Kristen coordinated marketing strategies for Ford and Lincoln, and Director of Digital Investment at Publicis Groupe, facilitating the onboarding of an automotive client to a new agency. At UM Worldwide, Kristen represented substantial digital billing for a major automotive client, managing investment strategies across various platforms. Kristen's career commenced as Market Analyst at CAPS, complemented by roles in portfolio management and an internship in sales and marketing, following a Bachelors degree in Public Relations from Western Michigan University.