Vikramaditya Mishra

Vikramaditya Mishra is a seasoned professional with extensive experience in marketing analytics and business strategy. Currently serving as a Senior Manager at Ipsos, Vikramaditya leads a team in marketing mix modeling (MMM) analytics, focusing on the impact of marketing activities on sales and reporting on various global trends. Previous roles include Manager at Analytic Edge, Senior Manager at Kantar, and Deputy Manager at WNS Global Services SA, where Vikramaditya honed skills in competitor analysis and media modeling. A background as a Senior Business Analyst at Nielsen and Deputy Manager at Zydex Industries further emphasizes expertise in strategic insights and data analysis. Vikramaditya holds an MBA in Marketing from Indira School of Business Studies and a BBA in Marketing from The Maharaja Sayajirao University of Baroda.