Yuwen Shan

Yuwen (Sarah) Shan has extensive experience in market research, currently serving as a Senior Research Executive at Ipsos since March 2014, where responsibilities include overseeing various research projects focused on customer behavior, product testing, and campaign effectiveness. Prior experience includes a Market Research Analyst Intern role at Identifize Consulting, where market trends in the start-up community were analyzed, and a Product Development Intern position at Medivo, which involved organizing focus groups and executing data mining for consumer insights. Yuwen began a career in research as a Research Analyst Intern at Strategic Analysis Inc. in Beijing, contributing to primary and secondary market data collection. Additional experiences include leadership as Vice President of the TUFE Enactus Team, along with early professional development through various internships. Yuwen holds a Master of Science in Marketing from Clemson University and dual Bachelor degrees in Marketing and Finance from Tianjin University of Finance and Economics.