Caroline Mapletoft

Caroline Mapletoft has a diverse work experience in the field of marketing and brand consultancy. Caroline is currently working as the Global Marketing Director at IRÄYE since March 2023. Prior to this, they established their own consultancy firm, Caroline Mapletoft Consultancy, where they worked as a Brand Consultant from May 2022.

Caroline has also held leadership roles in various companies. Caroline served as the Global Brand Director at Torque Brands from September 2021 to April 2022. Before that, they worked as the Global Brand Director - ESPA at THG from September 2020 to September 2021.

In 2018, Caroline held the position of Global Head of Marketing at The Organic Pharmacy. In this role, they were responsible for global marketing, NPD, and ecommerce functions across different operating companies. Caroline also managed the re-branding process for The Organic Pharmacy.

Caroline gained experience in brand activation and management as the Brand Activation Manager at IARTUK Limited from May 2018 to September 2018. Caroline was in charge of managing brand partner campaigns and overseeing eShop product launches.

Prior to that, Caroline worked at Coty as a Senior Digital Executive from September 2017 to May 2018. Caroline managed social media and eCRM for OPI and Wella UK & Ireland, and collaborated with the Commercial Operations Director to align digital strategies with business goals.

Caroline started their career at Aromatherapy Associates, where they held multiple positions. Caroline began as a Marketing Admin Assistant in June 2015 and progressed to Assistant Brand Manager & Head of Social Media from September 2016 to September 2017. Caroline also worked as a Marketing and Social Media Coordinator and Assistant during their time at the company.

Caroline's first professional experience was as a PR Intern at ASOS.com from June 2013 to August 2014. Caroline assisted the PR department with press coverage and sample management, gaining valuable insights into public relations and marketing.

Overall, Caroline Mapletoft has demonstrated expertise in global marketing, brand consultancy, brand management, and digital strategies throughout their diverse work experience.

Caroline Mapletoft completed their Bachelor's Degree in Marketing, Communications, and Advertising from Kingston University between 2012 and 2015. Prior to that, they attended Epsom College from 2009 to 2011, but the information regarding their degree and field of study during this period is not available.