Maria Battaglini Manrique de Lara

Maria Battaglini Manrique de Lara has a diverse work experience spanning over the years. Maria started their career as a Market Researcher at BERMUDEZ ASOCIADOS in 2005 and later became a Market Executive Analyst at GDM, an advertising agency, in 2006. At GDM, they were responsible for reporting campaign results and managing databases.

In 2008, Maria worked as an Associate Marketing Manager at Condé Nast Media Group, specifically with Vogue magazine. Maria then transitioned to Servicios Estratégicos -Marketing Company in 2008 and served as a Customer Experience Manager, where they presented advertising campaigns to clients, conducted competitor analysis, and managed a team.

Maria joined Gamesys in 2009 and held multiple roles during their tenure. Maria started as a Retention & Loyalty Manager and eventually became a Senior Marketing Manager. At Gamesys, they developed and implemented retention and loyalty strategies across various brands and managed various aspects of customer engagement, including lifecycle management, CRM/CXM, marketing automation, web content, promotions, loyalty programs, design, gifting, events, and SIP management.

In 2020, Maria joined Hand in Hand Consultancy Ltd. as a Director, where their specific responsibilities are not mentioned. Maria also worked as the Head of CRM and Insights at Island Luck - Playtech Systems Ltd., where they delivered a new marketing and CRM strategy based on data and smart attribution modeling. Maria was responsible for defining the global CRM strategy, driving revenue, and maximizing profit through personalized communication activities and fostering a "test, measure, learn" culture.

Overall, Maria has demonstrated expertise in data-driven marketing strategies, CRM, customer experience management, and team leadership throughout their career.

Maria Battaglini Manrique de Lara earned a Bachelor of Economics degree in international marketing from Universidad Complutense de Madrid in the years 1999-2004. Maria then pursued a Master's degree in marketing/gestion de marketing, general from Universidad Carlos III de Madrid during the period of 2006-2007. In between, they also completed a Master's degree in marketing research from ESIC Business & Marketing School between 2004 and 2006.