Riikka Peuha is an experienced professional with a diverse background in sales, operations, and management. Currently serving as Asiakaspäällikkö at Istekki Oy since January 2023, Riikka previously held the position of Operations Development Manager at Staples Finland from October 2014 to December 2021, where responsibilities included project management within the sales leadership team. Additionally, Riikka served as Key Account Manager, overseeing client relationships and training. From September 2001 to November 2012, Riikka was the CEO of Midare Oy, managing sales, marketing, finance, and team leadership while fostering a collaborative decision-making culture. Riikka began a career in sales as Myyntineuvottelija, transitioning from the tourism sector to telecommunications for over 11 years. Educational credentials include a degree in Restonomi from Jyväskylän Ammattikorkeakoulu.