Fellipe Syllos Lima

Fellipe Syllos Lima is an experienced CRM analyst currently serving as a Senior CRM Analyst at Itaú Unibanco since October 2022, focusing on generating insights from customer data analysis and optimizing CRM campaigns. Previously, Fellipe held the position of CRM Specialist at Cogna Educação, overseeing CRM for an education marketplace and managing conversion campaigns. Prior experience includes working as a Marketing and CRM Specialist at Seguros Unimed, where responsibilities involved developing direct marketing relationships and data analysis for campaign performance. Earlier roles as a Business Analyst at PRG BRASIL and internships at SENARC Cobrança & Contact Center and FMC Advogados provided foundational skills in data management, reporting, and project oversight. Fellipe holds an MBA in Big Data Applied to Marketing from ESPM and an MBA in Marketing and Customer Management from USCS, along with a Bachelor's degree in Business Administration from Faculdade Anchieta.