April Bautista Cabello

April Bautista Cabello has a diverse and extensive work experience in various industries. April began their career at ABS-CBN as a Usability Officer, where they coordinated with different teams to improve website usability and performed editorial tasks. April then worked as a Usability Specialist at One Hundred Services, Inc., leading testing efforts for website and mobile applications. After that, they served as a Marketing Manager at The Body Shop, developing marketing plans and strategies.

April later joined Globe Telecom, where they held various roles including Head for Usability Operations Rollout and Head, Fast-Track Product Design. In these positions, they spearheaded the creation of usability standards and guidelines and developed strategies for usability projects.

April also worked at PT. XL Axiata Tbk, first as a General Manager and then as a Vice President - Customer Experience Management. April was responsible for customer experience management and developed user experience guidelines.

Furthermore, April served as Director for Portal Management & Development at Globe Telecom, where they formulated the corporate portal and apps strategy and championed the development of new mobile and portal solutions.

Prior to their current roles, April was Group Vice President of Digital Products and Customer Experience at CT CORPORA - CT Corp Digital, where they oversaw digital products and customer experience.

Currently, April is the Chief Marketing Officer at both PT Indopasifik Medika Investama and itmi.id - Indopasifik Teknologi Medika Indonesia, PT. In these positions, they provide managerial oversight and leads marketing efforts for portfolio companies. April also drives brand growth, communication strategies, and sales enablement for various brands.

Overall, April Bautista Cabello has a strong background in marketing, customer experience management, and usability, with a focus on developing strategies and driving growth for organizations.

April Bautista Cabello holds a Master of Science degree in Development Communications from the University of the Philippines, which they obtained from 2005 to 2008. Prior to that, they completed a Master of Arts degree in Communication Research from the same university, studying from 1994 to 1998. Additionally, they obtained a certification as a Certified Usability Analyst - CUA from Human Factors International - HFI in January 2007.