The foundations for their company were established in 1995 when, on a shoestring budget, Tyson Steele and his wife, Gjusta Steele, created the nation’s first, full-service boutique marketing company for dentists in Eugene, Oregon. Their growth and success since then has been built on their founding principles of providing their clients with accessto the expertise and tools they need to greatly impact the lives of themselves, their teams, and their patients.Today, itrac LLC is a private-equity backed partnership of companies rooted in three distinct locations that span the United States — Eugene, Boston, and Tampa. Their co-owners, investors, and board members bring diverse insights into the trends and movements taking place in retail healthcare today as they seek to heal retail healthcare for patients and their providers in the United States.

itrac

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