Monica Weir, MBA, CTC has a comprehensive work experience in marketing and brand consultancy. Monica is currently the Director of Marketing at ITS - Internet Travel Solutions. Prior to their current role, they worked as a Freelance Marketing Specialist & Brand Consultant, formulating and executing marketing, brand, and loyalty programs for various industries. Monica has also held positions such as Sr. Manager, Membership & Marketing Programs at ROVIA LLC, Director of Marketing at Elite Alliance Hospitality, LLC, Director of Marketing at SureBooks, LLC, Director, Internet Marketing at Virtuoso, Sr. Manager, Marketing & Strategy at Insight Enterprises, and Director of Merchandising at Hotels.com. Throughout their career, Monica has been involved in a wide range of responsibilities including strategic planning, market positioning, online merchandising, vendor negotiations, and increasing revenue.
Monica Weir, MBA, CTC has a diverse education history. Monica holds a Master of Business Administration (MBA) with a specialization in Marketing Management from The University of Dallas. Additionally, Monica has a Certificate in Management Curriculum for High Potential Managers from Southern Methodist University. Monica completed their undergraduate studies at The Ohio State University, where they earned a Bachelor of Arts (BA) degree. Their field of study during their undergraduate years was Journalism/Public Relations. Monica also holds a certification as a Certified Travel Counselor from The Travel Institute.
May, 2022 - present
Senior Director of Marketing, Foodservice (Brand Building, National + Local Restaurants) at PepsiCo
Senior Director Of Marketing Communications at Northwestern University
Director Of Marketing at Auberge Resorts
Associate Director Of Marketing at George Washington University
Director Of Marketing, Student/faculty Experience & Outreach at University of Central Florida
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