IYK*
Judy Kim is a seasoned Head of Design at IYK, where Judy leads brand and product design. Judy's experience includes working as a Creative Director, collaborating with various brands such as Adidas, POAP, Tyler Hobbs, and VÉRITÉ. Judy previously served as a Lead Visual Designer at Gemini, collaborating with Black Bitcoin Billionaire and Nifty Gateway. With a background as a Senior Digital Designer at Instrument, Judy worked with clients like Apple, Nike, and Converse. Prior to that, as a Graphic Designer, Judy collaborated with various clients and agencies such as Herman Miller, LCBO, and Lowe Roche Advertising. Judy holds a Bachelor of Design, Honours degree from York University.
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IYK*
IYK bridges the physical and digital worlds by using NFC and blockchain technology. By tokenizing physical items and IRL experiences, we are building the tools necessary for brands, companies, and creators alike to deliver new, innovative experiences to their fans. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of customer and user engagement. For example, imagine getting airdropped a concert ticket or NFT from your favorite artist for owning merch from their previous tour, receiving early access to an exclusive product drop from a D2C brand based on your past purchasing history, or winning a sneak peek at a luxury brand’s upcoming collection for visiting one of their pop-up locations. All of these experiences—and more—are made possible with IYK. Using our technology, we are unlocking entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.