Lisa Velez is an accomplished professional with extensive experience in eCommerce and sales management. Currently serving as the Director of Ecommerce at J.J. Taylor Companies, Inc. since December 2002, Lisa has implemented data-driven strategies that enhance online sales performance and customer experience. Previous roles include Inside Sales Manager, where responsibilities encompassed managing key account relationships and optimizing eCommerce operations, and Sales Representative, focusing on promoting new products and cultivating strategic relationships with retail accounts. Earlier in Lisa’s career, administrative support and planning for sales promotions were key tasks as a Sales Administrator. Additionally, Lisa served in the US Navy in an Information Technology role, possessing a Top Secret clearance. Educational credentials include a Bachelor of Business Administration from the University of Florida, along with degrees from St. Petersburg College and Hillsborough Community College.
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