Erin Hopkins Melendez

A seasoned communications strategist with more than a decade of travel and tourism public relations expertise, Erin produces fresh, viable campaigns that translate to international press and resonate with consumers. Equal parts account leader and trend forecaster, clients trust Erin’s strategic vision while the press appreciates her creative storytelling approach.

Specializing in hospitality, Erin has elevated the hotel launch to an art form, opening and rebranding countless properties worldwide. Her method has been honed across the globe with victorious results. For the iconic reopening of Adare Manor in Ireland, Erin led a targeted campaign landing megawatt coverage in The New York Times, Departures, Virtuoso Life, and the holy grail of placements: Travel + Leisure’s annual “It List.”

Erin’s results-driven approach maximizes storylines for the press with staying power, building on the relationships she has cultivated over years of global travel and media entertainment. She has planned and executed dozens of press trips, desk-side tours for C-suite executives, and large-scale media events. An expert in corporate communications, Erin has led thought leadership campaigns with a focus on executive positioning for brands including Vail Resorts, Hard Rock International, and RLH Corporation.