Paul Dragoni

Paul Dragoni has extensive experience as a Creative Director and copywriter. Paul has worked with various agencies in the UK, Asia, and the US, delivering brand strategies, concepts, and experiential storytelling. Highlights of their work include leading winning pitches for Harley-Davidson and Xiaomi, developing digital and experiential concepts for Diageo, creating rebrand concepts for BP, and producing content for luxury auto brand Genesis. Prior to their freelance work, they held roles as an Associate Creative Director at McCann Worldgroup and Imagination, where they led successful campaigns and managed creative teams. Paul also co-owned Below Bar in Shanghai and worked as a Creative Strategist and Senior Copywriter at Landor & Fitch and START DESIGN. Their career started as a Stylist Assistant for ES Magazine and DAZED Magazine.

Paul Dragoni attended King's College London from 2000 to 2003, where they obtained a BA degree in English Language & Literature.