Zuzana Purcell

Zuzana Purcell is an accomplished professional with extensive experience in analytics and marketing management. Currently serving as VP of Analytics at Jack Morton Worldwide since June 2022, Zuzana successfully launched a measurement framework and established a Center of Excellence, driving global collaboration and improving agency capabilities by 25%. Prior to this role, Zuzana spent over 15 years at Wunderman Thompson NA, where responsibilities ranged from leading a team of analysts as Head of Analytics to steering digital business transformation initiatives and managing multi-channel marketing campaigns with an $80 million budget. Zuzana began the career at World Marketing as a Marketing Coordinator and holds an MBA in Marketing from City University in Bratislava.