Glen Franklin

Glen Franklin, ChFC®, RICP®, has extensive experience in marketing strategy, customer research, and product strategy consulting. Glen is currently serving as the AVP, RIA & Lead Gen Strategy, and Research at Jackson, where they are responsible for developing marketing strategies and thought leadership content for the independent RIA space. Prior to this, Glen was the Director of Customer Research at Jackson, where they established and managed the customer market research function.

Before joining Jackson, Glen worked at Visa as the Senior Director of Product Strategy Consulting, where they provided solutions and leadership for complex product, digital, and customer experience challenges faced by leading banks. Glen also facilitated client management summits to establish alignment on key priorities and strategic solutions. Additionally, Glen founded Resourceful Marketing LLC, where they delivered solutions to customer-facing challenges for various leading organizations.

Earlier in their career, Glen worked at Citigroup as the Senior Vice President, Director of Product Strategy & Innovation. Glen led an industry-transforming strategic initiative and conducted risk and financial analysis of new business models. Glen also served as the Corporate Marketing Director at Harley-Davidson Financial Services, where they were responsible for brand identity development and implementing profitable marketing programs.

Throughout their career, Glen has demonstrated expertise in developing marketing strategies, conducting customer research, and driving product and revenue growth.

Glen Franklin, ChFC®, RICP®, holds a Bachelor of Arts degree in Political Science from the University of Rochester. Glen has also earned a Graduate Certificate in Business Strategy from the Cornell Johnson Graduate School of Management. Furthermore, they obtained a Certificate in International Relations from the University of Rochester. In terms of additional certifications, Glen Franklin is a Chartered Financial Consultant® and a Retirement Income Certified Professional, both obtained from The American College of Financial Services. Glen also holds a certification as a Mobile Marketer from the eMarketing Association.