Joanna Hassel Hartola

Joanna Hassel Hartola is an experienced marketing professional currently serving as Product Group Manager and Senior Brand Manager for Pastilles at Cloetta since March 2018, overseeing prestigious Finnish brands such as Mynthon, Sisu, and Läkerol Dents. Prior experience includes roles as Product Group Manager for New Categories at Cloetta, and as Contact Manager in marketing and customer relations at Oy Lunden Ab Jalostaja, where responsibilities ranged from brand management to marketing execution. Joanna's background also covers positions in sales and marketing across various companies, including IFS, where a Master's thesis on ERP software implementation was completed, and Danske Bank, providing customer service in banking. Joanna holds a Master's Degree in Business Administration from Turku School of Economics and is pursuing a Marketing Week Mini MBA.