Maria Barfod Jakobsen

Maria Barfod Jakobsen is an experienced marketing professional currently serving as a Senior Brand Manager at Cloetta since January 2023. Previously, Maria held the position of Commercial Brand Manager at SÆTHER from July 2022 to November 2022, and spent five years at Essity in various roles, including Category & Shopper Marketing Manager for Libero, Libresse, and TENA in Denmark, and Junior Shopper Marketing Manager. Maria's expertise includes go-to-market strategy development, project management, consumer research, data analytics, and identifying business opportunities in both online and offline channels. Earlier career experiences include roles as a Marketing Assistant at Orkla Health AS and Hammer Andersen Sales Recruitment & Development. Maria holds a Master’s degree in International Business from Copenhagen Business School and a Bachelor’s degree in International Business Communication from the University of Southern Denmark.