Senior ASO Manager

As a leading mobile games developer, Jam City is looking to “level up” our talent.  We’re searching for innovators  who consider themselves dynamic, collaborative, and thrive in a fast-paced environment. 

PERKS & BENEFITS Unlimited Vacation, Paid Sick Days & Holidays 100% Employee Covered Medical, Dental, Vision Plan Base Plan Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More Catered Lunches & Well-stocked Kitchens Yoga & Wellness Activities Happy Hours Company Events Dog Friendly

Jam City is looking for a data-driven Senior App Store Optimization (ASO) Manager to join the Publishing team and oversee global ASO strategies. Reporting to the Vice President of Publishing, the Senior ASO Manager will be responsible for creating and executing ASO testing strategies to drive growth for our portfolio of original and licensed games. 

The ideal candidate is a data-driven marketer who is comfortable working collaboratively with input from multiple stakeholders. They are familiar with analyzing and reporting performance back to key stakeholders, and using that data to inform future tests.

RESPONSIBILITIES

• Create industry leading ASO strategies for a portfolio of new and existing titles
• Communicate plans, initiatives, and performance across the organization
• Partner with marketing growth pods to deconstruct and optimize the user funnel. Aligning ASO needs with all strategic recommendations.
• Work with Creative and Product Marketing teams to write detailed creative briefs for storefront creatives including icons, screenshots, and preview videos.
• Develop, launch, and track tests leveraging analytics tools and testing platforms like Google Experiments, and iOS’s Custom Product Pages and Product Page Testing features
• Work with the Marketing Analyst and User Acquisition teams to measure the impact of interventions on KPIs including store conversion, installs, and revenue.
• Build on established strong relationships to drive future growth via new initiatives within the business
• Identify and consider opportunities and risks when articulating recommendations
• Identify trends and share best practices regularly with internal teams

QUALIFICATIONS

• 5 years of user acquisition and/or data-oriented marketing experience, ideally with mobile games
• Extensive experience setting up A/B tests across multiple platforms including Storemaven, Google Experiments, Custom Product Pages and Product Page Optimization
• Advanced knowledge of 3rd party business intelligence and keyword research tools like SensorTower, AppAnnie, and AppTweak.
• Ability to write strong creative briefs for internal and external creative teams
• Strong analytical skills with the ability to analyze data, derive insights and make recommendations. Tableau proficiency is a big plus.
• Excellent communication skills; written (SEO-oriented), verbal and interpersonal
• Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
• Team player with great motivation and willingness to learn
• Experience working with the Apple App Store and Google Play developer consoles