Radostina Zhekova

Radostina Zhekova is an accomplished Senior User Acquisition Manager at Jam City, with extensive experience in user acquisition and marketing across various companies. Zhekova's expertise includes managing seven-digit budgets and executing user acquisition strategies for multiple games, utilizing diverse marketing channels such as Facebook, Google Ads, TikTok, and Apple Search Ads. A proud member of UA Society, Zhekova has held significant roles at Voodoo.io, ROMEO, and AppLift, developing user growth strategies and client relationship management in the gaming and e-commerce sectors. Zhekova holds a Master's Degree in Business and Economics with a specialization in Marketing from Erasmus University Rotterdam and a Bachelor's Degree in International Business from the University of National and World Economy.