Andy Perrine

Andy Perrine currently serves as the Associate Vice President of Branding & Marketing at James Madison University, a position held since 2000. In this role, Andy leads a team of 24 and oversees a $3 million budget to drive strategic communications and marketing initiatives that bolster the university's brand and support its mission as a mid-sized public research institution. Previously, Andy held positions within the university as Associate Vice President of Communications & Marketing and Director of Marketing, where responsibilities included the creation of the office of University Communications and Marketing. Prior to academia, Andy was the Creative Director, Principal, and Founder of Gravity Group, where a wide array of marketing programs for notable clients were developed. Early career experience includes senior account roles at Hal Riney & Partners, Grey Advertising, and Sass & Associates, where communication strategies and client relationships were managed across various prominent brands. Andy holds a Bachelor's degree in Communication Studies from James Madison University.