Carmen Knuppe Safstrom

Carmen Knuppe Safstrom is an experienced professional in sourcing and brand management, currently serving as Senior Sourcing Manager and previously as Senior Brand Manager at JCPenney since May 2009. Prior to this, Carmen held the position of Intimates Product Strategy Manager at Victoria's Secret from 2007 to 2009, where contributions included developing long-term growth strategies, conducting market assessments, and supporting emerging business opportunities. Carmen's earlier roles include Project Manager at Victoria's Secret, Senior Assistant Buyer at JCPenney, and Assistant Market Representative at May Merchandising Company. Carmen earned a Bachelor of Science degree in Textiles and Clothing from Minnesota State University, Mankato, in 1998.