David Wolkoff

Vp, Digital Strategy at JCPenney

David Wolkoff is an experienced executive in digital strategy and operations, currently serving as VP, Digital Strategy at JCPenney since March 2023. Prior to this role, David was VP of Digital Strategy and Operations at Walmart from November 2018 to March 2023, where responsibilities included overseeing end-to-end site operations and driving cross-category experiences. David's career includes significant positions at Gap, where leadership in pricing and inventory strategies was demonstrated, and at The Jones Group Inc., focusing on corporate strategy. David began professional development with a role at Sears Holdings and as a Senior Consultant at Kurt Salmon Associates. Educational achievements include an MBA from Columbia Business School and a BS in Operations Research Industrial Engineering from Cornell University.

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