The current leadership team at JCPenney has a wealth of experience in the retail industry. The team includes the Chief Marketing Officer, who previously worked at CARE and HSN, and the Senior Vice President Marketing, who previously worked at DSW Designer Shoe Warehouse and Starbucks. Both leaders have a deep understanding of marketing and how to appeal to customers. This experience will be invaluable as JCPenney looks to improve its marketing efforts and boost sales.
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