Yaj Rathakrishnan

Yaj Rathakrishnan is a seasoned marketing professional with extensive experience in demand generation and integrated marketing campaigns. Currently serving as Senior Demand Generation Manager at JFrog, Yaj is responsible for crafting and executing full-funnel demand generation strategies, optimizing marketing performance, and utilizing Account-Based Marketing to target high-value accounts. Prior experience includes roles as Senior Manager of Growth Marketing Campaigns and Integrated Campaigns at Rimini Street, specializing in global integrated campaigns and cross-functional collaboration. Yaj has also held positions at Bio-Rad Laboratories and Tangent Computer, focusing on digital marketing operations, campaign execution, and lead generation strategies. Yaj holds an MBA in Marketing from Oklahoma City University and a B.BA in Management Information Systems from the University of Oklahoma.