Orit Greenbaum Lipski

Orit Greenbaum Lipski serves as the Director of Sales Excellence & Operations for Central Europe, Middle East & Africa at Microsoft since March 2016, overseeing marketing communications strategy and digital transformation initiatives. Additionally, Orit holds the role of Chief Marketing Officer for the same region, focusing on data-driven marketing and customer journey strategies. Prior experience includes serving as VP of Sales and Marketing at Strauss Water Ltd., where Orit led business strategy and customer acquisition efforts. Earlier career roles included leadership in customer relations and marketing strategy at Orange and project management at Orsus Solutions. Orit Greenbaum Lipski holds an EMBA in Executive Business Administration and Management, Marketing, and a B.Sc. in Computer Science from Reichman University.