Tali Krakowsky Apel

Tali Krakowsky Apel serves as a Senior Director of Platform Product Design and Design Systems at Coinbase since February 2021, overseeing design and research for both consumer-facing and internal products, as well as managing a diverse team of specialists. In addition, Tali acts as a Crew Member at Jibe Ventures, providing investment and advisory support. As a co-founder of From Roy, a panettone e-commerce business celebrated in Oprah's Favorite Things, Tali led design and brand strategy until March 2023. Previous experience includes roles at Facebook as Director of Design for Visual Systems, Prophet as Executive Creative Director and Partner, and founding Apologue, Inc., an experience design studio. Tali is also engaged in various speaking engagements and has contributed to organizations such as the 5d Organization and ULI Entertainment Council. Education includes a BFA in Communication Design from Parsons School of Design and a Master of Arts in Architecture from UCLA.