Aparna Bajaj

Aparna Bajaj has a diverse work experience spanning various industries and roles. Aparna started their career at Deloitte as a Business Technology Analyst and later became a Consultant. In 2012, they pursued their education at the Indian School of Business.

After completing their studies, Aparna joined Max healthcare as a Senior Manager in the CEO's office. Aparna worked on small turnaround projects, analyzed patient journeys, and collaborated with the Director of Service Excellence to enhance customer experience. Aparna was also part of a team that organized a large cancer screening camp and established an NGO called Share & Care Foundation.

Following their time at Max healthcare, Aparna joined TaxiForSure.com as a Manager where they were responsible for expansion. Aparna then moved to Ola (ANI Technologies Pvt Ltd) as a Senior Manager, focusing on strategic initiatives. Aparna played a crucial role in driver retention by launching supply retention initiatives, loyalty programs, and driver incentives. Aparna also worked on improving driver experience by redefining partner care processes and implementing a queue management system.

Aparna then joined Reliance Retail where they held two roles. As Chief Manager in Marketing & Customer Service, they worked on customer acquisition, retention, and campaign management. Aparna collaborated with partner agencies, analyzed campaign performance, and automated various campaign execution processes. In their later role as Chief Manager for JioMart B2B, Aparna worked on customer acquisition, engagement, and retention. Aparna planned and implemented integrated marketing campaigns across offline and digital channels.

Aparna's most recent work experience is at Jio-bp as Lead - Business Planning and Analysis for Electric Mobility, starting in 2023. No end date is provided for this role.

Aparna Bajaj studied at the Indian School of Business from 2012 to 2013, majoring in Strategy and Marketing. Prior to that, they attended Delhi College of Engineering from 2004 to 2008, where they earned a Bachelor's degree in Biotechnology. From 1988 to 2003, they attended Brightlands, although no specific degree or field of study is mentioned.