Iain Noakes

Iain Noakes is an experienced marketing professional currently serving as the Marketing Effectiveness Lead at John Lewis Partnership since November 2023. With a robust background in digital transformation and marketing strategy, Iain has held advisory positions at Econsultancy and the IPA, while previously consulting for British Airways and various clients as a freelance marketing strategist. Notably, Iain has served as the Head of Marketing Strategy, Planning & Effectiveness at Samsung Electronics UK and held key roles at The Economist, leading initiatives that optimized marketing effectiveness through advanced analytics and customer insights. Iain's earlier experience includes significant positions at DST and RAPP, where expertise in data-driven marketing and consumer insights contributed to driving business growth. Iain possesses a BA Hons in Business & Marketing from the American InterContinental University and has a strong educational background in business and administration.