ÌníOlúwa Abíódún is a Principal Product Designer at Gen, focusing on growth design for user acquisition and monetisation in over 40 markets for the Norton Rest of the World brand. In addition to this role, ÌníOlúwa serves as an Advisory Council Member for Harvard Business Review and a Design Advisor for Coho, where ÌníOlúwa contributes to a fellowship program aimed at empowering designers. Previous experience includes impactful roles at Creditspring and Shanyi Organics, where ÌníOlúwa led design initiatives that significantly improved user onboarding and brand strategies. With a strong foundation in design leadership and community engagement, ÌníOlúwa also mentors upcoming designers and participates in initiatives aimed at accelerating the careers of women in design. Educational qualifications include a Bachelor of Arts in Fashion and Design, along with dual Bachelor of Laws degrees, demonstrating a robust interdisciplinary background.