Lexi Kafkis

Lexi Kafkis is currently the Head of Brand + Creative at Jona, where Lexi is building an AI-powered microbiome profiling platform. Lexi is also the Founder of New Rituals, focusing on recontextualizing the cannabis plant as a wellness tool for a sustainable future. With a background in creative direction, brand strategy, and innovation design, Lexi has worked with various well-known clients and agencies in the wellness, lifestyle, and cannabis industries. Lexi holds a Master of Science in Business and Brand Development from VCU Brandcenter.