Mihaela Blanaru

Mihaela Blanaru currently serves as the Director of Research & Product Innovation at JTI, following a successful tenure as Strategic Insights Lead. Prior experience includes key roles at Ipsos, where Mihaela held positions such as Business Development (Chief Client Officer) and Strategic Marketing Consultant, achieving significant increases in client revenues and developing impactful reports. With earlier experience at Synovate, Graffiti BBDO, and DC Communication, Mihaela's expertise spans market research, project management, and strategic planning. Mihaela's educational background features programs from Harvard Business School Online, Cambridge Online Business School, and Central Saint Martins, complemented by a BA in Economics from Academia de Studii Economice din București.