Sarah Popkin

Senior Partner, Head of Performance at Junction 37

Sarah Popkin has a diverse work experience spanning over several companies and industries. Sarah currently holds the position of Senior Partner, Head of Performance at Junction 37, a role they have been in since February 2022. Prior to that, they were a Partner, SEM at the same company from October 2019 to February 2022.

Before joining Junction 37, Sarah worked at Performics as a Media Director, eCommerce from February 2018 to October 2019. In this role, they oversaw Shopping/Product Listing Ad (PLA) and Facebook campaigns, specifically managing PLA campaigns for Samsung's US eCommerce efforts.

Prior to Performics, Sarah worked at AMP Agency as a Search Supervisor from August 2017 to February 2018. Their responsibilities included executing paid search strategy for clients with eCommerce and brand awareness sites, as well as hiring, training, and directing the paid search team.

Sarah's earlier experience includes roles at Adlucent, where they held various positions such as Core Solutions Manager, Senior Architect, Architecture Strategist, and Production Specialist. In these roles, they supervised teams, directed keyword and PLA campaigns for retail clients, and audited existing accounts.

Sarah also worked at Elysium as a Webmaster from June 2011 to May 2014, and as the Director of Marketing and Online Social Media from August 2010 to June 2011.

Sarah's career started at The Princeton Review, where they worked as a Teacher, Tutor, and Teachbacker from January 2003 to June 2008. Sarah tutored students in various subjects and taught courses on school entry exams.

Sarah's educational background includes serving as a Teaching Assistant at the University of Texas at Austin from August 2008 to June 2010.

Overall, Sarah Popkin has a strong background in performance marketing, managing paid search campaigns, and overseeing eCommerce efforts for prominent companies.

Sarah Popkin obtained a Masters of Science (MS) degree in Economics from The University of Texas at Austin in 2010. Prior to that, they earned a Bachelor of Arts (BA) degree in Economics from Hunter College in 2002. Furthermore, they obtained a Sponsored ads certification from Amazon in March 2023.

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Previous companies

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Peers

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Timeline

  • Senior Partner, Head of Performance

    February, 2022 - present

  • Partner, SEM

    October, 2019