Director, Media Activation

Just Global:

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.

What you are accountable for:

The Director, Media Activation is accountable for overseeing all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. This role works in close partnership with department heads to build strong relationships across teams while also ensuring our work product is always innovative, following established best practices and flawlessly executed across the organization. This role plays an integral role as integration oversight working in close collaboration with VP, Global Media Operations & Activation to drive continuous improved process and operational efficiency across the organization. Proven leadership experience, established mentorship success stories, extensive integrated media experience and strategic thinking are all vital in this position.

What you are responsible for:

Internal

• Oversee the cross-channel planning and activation process and workflow for active campaigns across select group of accounts
• Act as key integration lead collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
• Promote cross-team collaboration with media services, programmatic, social and search teams ultimately working towards achieving improved accuracy, efficiency and profitability for customers and the organization
• Drive increased profitability across department through innovative workload planning, process evolution, standardization, and utilization
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Work in close collaboration with Media Strategy team translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Ensure media activation team is accurately tracking all financial processes in a timely manner including regular budget pacing at overall plan level and monthly actualization process
• Serves as advisor and mentor, and leads the team in flawless and accountable execution
• Participate in larger team projects on the future of media buying and activation
• Work closely with VP, Global Media Operations & Activation to drive improved operations across clients
• Exhibit the ability to anticipate and solve problems
• Own and foster growth in the relationships with agency partners, where applicable

Customers

• Work closely with account and media strategy leads to ensure strong senior client relationships on select group of accounts
• Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
• Support the development and delivery of agency RFP responses and pitches, as applicable

Market Knowledge

• Keep current with global industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
• Core understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms
• Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

• Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
• Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
• Ensure process and activation best practices are used across select group of accounts
• Support internal training and development initiatives specific to agency media operations and activation process, from media launch to final reconciliation

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

Skills

• Active listening
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• People management
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Upwards management