Varvara Porechenkova

Varvara Porechenkova is a skilled marketing professional with diverse experience in customer relationship management and digital marketing. Currently serving as Global CRM Manager at Just Eat Takeaway.com since October 2022, Varvara focuses on the development and execution of end-to-end CRM projects. Prior to this role, Varvara worked at bunq as a CRM Marketing Specialist and Intern, where responsibilities included developing retention and lifecycle multichannel campaign strategies and building marketing emails with HTML. Additional experience includes serving as a marketing committee member at Turin and as a digital marketing intern at IMA Influencer Marketing Agency. Varvara's background also features a stint as a Public Relations Assistant at Universal University | Moscow Film School. Educational qualifications include a Bachelor of Science in Communication and Media Studies from Erasmus University Rotterdam and a Bachelor of Arts in Theater Producing from Moscow Art Theatre School.