Carolina Chiappero

Carolina Chiappero is an accomplished professional with extensive experience in innovation management and brand development, particularly within the sports and lifestyle sectors. As the Innovation Manager at Juventus Football Club since July 2015, Carolina established the club's first Innovation Function, facilitating transformational projects that enhance business value. Previous roles at Juventus include Brand Development Officer, where strategic collaborations propelled the club's evolution into a global lifestyle brand, and Brand Development & J|Academy Specialist, overseeing the international expansion of the Juventus Academy. Carolina's career includes significant roles at Nike, where skills in marketing and business development helped transform local initiatives into global business models, and Eataly, where project management and creative strategy were honed. Educational accomplishments include a Master's degree in Communication, an Executive Master in Digital Entrepreneurship, and specialized training in marketing and communication.