Alicia Baca

Alicia Baca has extensive experience in merchandise planning and demand management, currently serving as a Senior Planner / Forecaster at K. Bell since August 2015. Prior roles include Merchandise Planner at Anna's Linens, where Alicia analyzed sales and inventory for weekly forecasting, and Account Manager at Hybrid Apparel, managing diverse retail accounts. Alicia also worked at Overstock.com as a Demand Management Analyst, evaluating sales and optimizing inventory, and previously held positions at babystyle and Hot Topic involving planning, buying, and allocation. Alicia Baca holds a Bachelor of Arts in Marketing from the University of Utah and an Associate Degree from Southern Utah University with a French minor.