Grace Baena

Director of Branded Content at Kaiyo

Grace Baena has a diverse work experience in marketing, branding, and content strategy. In their most recent role as the Director of Branded Content at Kaiyo since August 2021, they are responsible for overseeing the development and execution of branded content initiatives.

Prior to that, Grace worked as a Freelance Producer and Marketing Consultant, starting in September 2020 until August 2021. In this role, they assisted various brands with marketing, content strategy, digital advertising, website design, social media, email marketing, brand partnerships, analytics, and lifecycle campaigns. Grace also utilized their skills as an art director and photoshoot producer.

From February 2018 to August 2020, Grace worked at by CHLOE. as the Digital Brand Manager. Grace played a crucial role in managing the brand's digital presence and marketing strategies. Before that, from August 2017 to February 2018, they were a Brand Marketing Associate at the same company.

Grace also gained experience at Tory Burch as an Associate Accessories Merchant from June 2015 to July 2017. During this time, they contributed to the company's accessory merchandising efforts.

In 2014, Grace worked as a Social Media Manager at Mitchell Hill Gallery from August 2014 to May 2015, where they oversaw the gallery's social media presence.

Furthermore, Grace started their career at Anthropologie as a Buying Intern in June 2012, gaining valuable insights into the retail industry.

Overall, Grace Baena has demonstrated their expertise in marketing, branding, content strategy, and digital advertising throughout their career, and they have a proven track record of delivering impactful results for the companies they have worked with.

Grace Baena completed their Bachelor of Arts (B.A.) in Art History, Criticism, and Conservation from the College of Charleston between 2011 and 2015. Prior to that, they attended The Episcopal Academy from 1998 to 2011. Additionally, in 2008 and 2009, Grace Baena studied at TASIS-Switzerland. The degree name and field of study for their time at The Episcopal Academy and TASIS-Switzerland are unknown.

Links

Previous companies

Tory Burch logo

Peers

View in org chart

Timeline

  • Director of Branded Content

    August 1, 2021 - present