Lauren O'Reilly

Senior Vice President of Marketing at Kaiyo

Lauren O'Reilly has a strong background in marketing, with extensive experience in various industries. Lauren currently holds the position of Senior Vice President of Marketing at Kaiyo, where they have been since April 2022. Prior to that, they served as the Vice President of Marketing at Kaiyo from February 2019 to April 2022.

Before joining Kaiyo, Lauren was the Director of Digital Strategy at Compass Digital Labs from April 2017 to February 2019. Lauren played a key role in creating innovative digital retail experiences for various organizations.

Lauren also worked at OkCupid as the Director of Marketing from June 2015 to November 2016. During their time there, they successfully built and managed the marketing team, implemented paid acquisition programs, and significantly reduced cost per acquisition.

Prior to OkCupid, Lauren served as the Head of Marketing at Tablet Hotels from October 2008 to June 2015. Lauren was responsible for developing and executing marketing strategies across multiple channels, including search, PPC, email, social media, PR, and display.

Lauren's earlier experience includes working as the Associate Director of Corporate Interactive Marketing at Morgans Hotel Group from February 2006 to October 2008. There, they managed all digital marketing efforts for the hotel portfolio and contributed to the development and re-launch of hotel booking websites.

Their career began at Sony Music Entertainment, where they worked as the Manager of Global Marketing from May 2002 to February 2006. In this role, they played a crucial part in worldwide planning and strategy for priority artists. Lauren also developed the company's first global marketing intranet, facilitating collaboration among various offices.

Throughout their career, Lauren has consistently demonstrated their expertise in marketing and strategy development. Their experience spans various industries, showcasing their adaptability and ability to drive results.

Lauren O'Reilly has a Bachelor of Arts (B.A.) degree in Marketing & New Media from the Gallatin School of Individualized Study at New York University. In November 2014, they obtained a certification in Google Adwords from Google.

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Previous companies

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Timeline

  • Senior Vice President of Marketing

    April 1, 2022 - present

  • Vice President of Marketing

    February 1, 2019