Juan Diego Henao

Juan Diego Henao has a diverse and extensive work experience in various marketing roles. Juan Diego is currently a Marketing Director at Kalorik since October 2022. Prior to that, they worked as a Marketing Officer at BanescoUSA from September 2020 to September 2022.

Juan Diego Henao's previous experience includes being the Founder and Managing Partner at Connectors International from August 2012 to September 2020. In this role, they served as the Acting CMO at Legal Credit Solutions, overseeing marketing strategy, digital marketing, creative development, technology integration, and team management. Juan Diego successfully increased lead generation by 100% and social media engagement by 7x in just 90 days. Additionally, they worked on Virtual Reality/Augmented Reality projects for clients such as Sabadell Bank, Pedro Nel Museum, Harley-Davidson, and Otterbox. Juan Diego also demonstrated leadership and development skills by managing personnel, vendors, strategic alliances, and financial reporting. Juan Diego had direct and indirect reports of 8, along with strategic partners and vendors in multiple countries.

Before their role at Connectors International, Juan Diego Henao served as Acting Marketing Director at Spectrum Brands, Inc, where they oversaw product development and defined brand messages for marketing campaigns in the kitchen appliances category in LATAM. Juan Diego also conducted market landscape and product positioning studies in Latin America for two new categories.

Prior to that, they worked as a Consultant at Miami Marketing & Strategy from June 2009 to September 2011, providing strategic and marketing consulting services to clients in the US and abroad. Juan Diego guided the development of a consumer goods start-up in the luggage & accessories category, which became a finalist in the Chicago Booth New Venture Challenge.

Juan Diego Henao also held the position of Marketing Manager for Latin America at Spectrum Brands, Inc from April 2007 to June 2009 and worked as an Assistant Brand Manager at Coors Brewing Company from June 2004 to March 2007.

Overall, Juan Diego Henao has demonstrated their expertise in marketing strategy, brand management, team leadership, and business development throughout their career.

Juan Diego Henao has earned a Bachelor's degree in Economics from Stanford University. Juan Diego then pursued a Master's degree in Organizational Behavior, also from Stanford University. Additionally, they have completed an MBA with a specialization in Marketing and Entrepreneurship from The University of Chicago Booth School of Business. However, specific start and end years for each degree are not provided.