Anjanaa Baskaran

Anjanaa Baskaran has a diverse work experience, starting with their current role as a Brand and Graphic Designer at Kameleoon, a leading SaaS platform for AI-driven personalization in Europe. Prior to this, they worked at Accenture as a User Experience Designer, where they completed around 30-35 projects and collaborated with key stakeholders to analyze requirements and propose solutions.

Anjanaa also has experience as a Freelance Designer, where they devised a visual style guide for the Run To Stop Marathon'18 event and created an advertising campaign to increase participation. Anjanaa worked as a Design Intern at Why Nine Design, leading a social impact design campaign for the Tokyo Olympics 2020 and designing brand identity for a fashion brand. Anjanaa also strategized packaging solutions and established visual guidelines for a chocolate company.

During their time as a Design Intern at J. Walter Thompson Worldwide, Anjanaa collaborated on a creative campaign against speeding for an insurance company and created sub-brand identities for hotelier brands. Anjanaa also proposed different brand identity options for a doctor.

Lastly, as a Design Intern at Ogilvy & Mather, Anjanaa illustrated ads for Fever FM, developed the visual style guide for The Hindu - Lit for Life 2016, and created brand guides and packaging designs for sub-brands of Rorito Stationary.

Anjanaa Baskaran earned their Bachelor's degree in Graphic Design from MIT Institute of Design between 2014 and 2019.