Julie Craig

Julie Craig is a seasoned professional with extensive experience in shopper insights and marketing analysis. Currently serving as Vice President of Shopper Insights at Kantar since October 2021, Julie previously held key roles at Samsung Electronics America, GSK, and Pfizer Consumer Healthcare, where strategic research initiatives and category insights were paramount. Notable contributions include leading shopper research to support Samsung's Consumer Electronics and Home Appliances and managing the establishment of a newly formed Shopper Insights team at GSK. Julie's background also encompasses consumer insights roles at Long John Silver's and early experience in marketing analysis at Humana. With an MBA in Marketing from Indiana University and a BA in Economics from Smith College, Julie combines academic rigor with practical expertise in driving consumer-centric strategies.