Syeda Rida Shammas

Syeda Rida Shammas is currently serving as an Events & Partnership Associate at Katalyst Labs since January 2024, following a role as Marketing Executive at Zaraye where significant achievements included a tenfold increase in organic traffic and a boost in site health score. Prior positions include Marketing Trainee at Maqsad, where keyword research enhanced visibility, and various leadership roles in AIESEC in Pakistan, driving lead generation, market expansion, and business development initiatives. Earlier experiences involved corporate strategy, e-commerce marketing, digital literacy training, and project management across multiple organizations, showcasing a strong foundation in marketing, strategic planning, and partnership development. Syeda Rida Shammas holds a Bachelor of Science in Entrepreneurship from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, expected to graduate in July 2024.