Alen Jenjic

Alen Jenjic has a diverse work experience. Alen started their career as a Market Researcher and Analyst at Prizma CPI from 2001 to 2003. Alen then worked as a Project Manager and Partner at PRIZMA CPI/ VALICON from 2003 to 2006. From 2006 to 2010, they were the Market Research Manager and Analyst at LEDO plus d.o.o., where they were responsible for managing marketing research activities and providing complex analyses for different departments. Alen then joined Agrokor as the Head of the Market Research Department from 2010 to 2013. At Metro Cash and Carry, they served as the CRM Manager from 2013 to 2014. From 2014 to 2017, they were the Head of Market Intelligence and Business Analytics at LEDO. Currently, they hold the position of Head of Market Intelligence at Kaufland Hrvatska k.d.

Alen Jenjic holds a Bachelor's degree in General Studies from V. Gimnazija "Vladimir Nazor", Split, which they obtained from 1991 to 1995. Alen then pursued a Master's degree in Psychology at the University of Zagreb / Sveučilište u Zagrebu, from 1995 to 2001. In 2019, they attended the GS1 Knowledge Center, where they earned certification as a Category Manager with a focus on Category Management.