Lena Tegström

Lena Tegström has extensive work experience, beginning in 1996 at Arla Foods where they worked as a Brand and Trade Manager. In this role, they were responsible for implementing brand strategies, conducting marketing activities, and developing packaging designs. Lena also served as a Trade Manager, overseeing trade campaigns and collaborating with other Trade Managers within Arla Foods.

Following their time at Arla Foods, Tegström joined Mondelēz International in 2006. During their tenure, they held multiple positions, including Team Lead Project Manager, Project Lead Manager, and Brand Manager. As a Brand Manager, they specifically focused on the chocolate category in Finland, managing brands such as Marabou, Toblerone, and Milka. Lena'sresponsibilities included developing strategies, managing budgets, implementing marketing initiatives, and conducting analysis and reporting.

In 2015, Tegström moved to JACOBS DOUWE EGBERTS, where they worked as a Sales Support Manager and Brand Manager. In these roles, they provided support for sales efforts and managed various brands.

Lastly, Tegström joined O. Kavli AB in 2018 as the Nordic Brand Manager for Planti, where they currently hold a position.

Lena Tegström completed their higher education at the School of Business, Economics and Law at the University of Gothenburg from 1990 to 1994, where they obtained a Civilekonomexamen degree with a focus on Sales, Trade, and Marketing. It is not specified when they attended Kalmar University, but they pursued studies in Project Management there. Additionally, it is unclear when Lena studied at Mid Sweden University, but they earned a degree in Tourism & Recreation with a specialization in Sales, Trade, and Marketing.