Usman Ashfaq

Usman Ashfaq is an accomplished professional with extensive experience in e-commerce and operations management. Currently serving as Director of Ecommerce at Kayanee since February 2024, Usman previously held the position of Director of Commercial Operations at Cenomi, where involvement in the founding team contributed to establishing a leading lifestyle e-commerce platform in the MENA region. Usman's tenure at Amazon spanned six years, during which significant roles included Senior Manager of Operations & Supply Chain and Category Head for Consumer Electronics, managing a portfolio exceeding $200 million. Prior experience includes roles at Lazada, Daraz, Shell Pakistan, Alghanim Industries, Standard Chartered Bank, and United Bank Limited, showcasing a strong foundation in retail, finance, and policy management. Usman holds an MBA from the National University of Singapore and a Bachelor's degree in Business/Managerial Economics from Ohio Wesleyan University.